Collaboration is at the heart of Colorado’s Destination Stewardship Strategic Plan. To bring strategies to life, the Colorado Tourism Office (CTO) convenes and partners with industry coalitions that unite leaders from across sectors to advance shared goals. These coalitions provide a platform to exchange ideas, align on best practices, and take collective action to make tourism a force for good in Colorado.
Below you’ll find an overview of each coalition. Click through to learn more about the benefits of joining, the application process, available resources, and a list of participating members.
Do Colorado Right / Care for Colorado Coalition
This coalition unites public land managers, tourism organizations, and private sector partners to educate travelers and promote responsible recreation through tools like the Do Colorado Right campaign. Coalition members help develop materials, share stewardship messaging, and coordinate strategies to influence visitor behavior at scale.
Inclusivity in Travel Coalition
The Inclusivity in Travel Coalition is a statewide network working to ensure Colorado is a welcoming and accessible destination for all travelers. Members collaborate to identify and eliminate barriers to travel, exchange DEIA best practices, and co-create resources that make inclusivity a cornerstone of Colorado tourism.
Colorado Green Business Network
Through a partnership with the Colorado Department of Public Health and Environment, CTO encourages tourism businesses to participate in the Colorado Green Business Network (CGBN). This program recognizes companies adopting sustainable practices and provides technical support to reduce environmental impacts. CTO amplifies the work of CGBN members through statewide marketing efforts, elevating their leadership in sustainable tourism.