The Inclusivity in Travel Coalition is a statewide network convened by the Colorado Tourism Office (CTO) to ensure Colorado is a welcoming, accessible, and affirming destination for all travelers.
Rooted in the 2020 Inclusivity in Travel Advisory Group’s charter for action, the Coalition builds on its recommendations to invite diverse travelers, address barriers to visitation, and foster safe, authentic experiences for historically underrepresented communities.
By bringing together destinations, industry groups, nonprofits, accessibility advocates, and community leaders, the Coalition helps weave diversity, equity, inclusion, and accessibility (DEIA) into Colorado’s tourism brand and visitor experience. Members collaborate to share best practices, co-create resources, and support initiatives that celebrate the state’s rich diversity of backgrounds, perspectives, and abilities. Through this collective effort, the Coalition strengthens the implementation of Colorado’s Statewide Destination Stewardship Strategic Plan and reinforces tourism’s role as a force for good, driving belonging, accessibility, and community well-being.
By joining, organizations gain access to research insights, marketing tools, educational resources, networking opportunities, and statewide initiatives that put inclusivity into practice. Click here to complete an application form and join the Coalition.
Who Can Join
Membership is open to any organization, business, or individual in the tourism sector who shares a commitment to advancing DEIA in Colorado’s travel and hospitality industry, including:
- Destination marketing and management organizations (DMOs)
- Tourism businesses (lodging, attractions, restaurants, tour operators, etc.)
- Cultural institutions and arts organizations
- Outdoor recreation providers and adaptive outfitters
- Accessibility advocates and nonprofits
- State, federal, and local agencies
- Chambers of commerce and community groups
Value to Members
Coalition members receive support and resources designed to help them lead inclusivity efforts within their own communities and operations, including:
- Participation in quarterly coalition meetings and peer-to-peer networking
- Inclusion in statewide initiatives promoting accessible and inclusive travel
- Marketing tools and resources to help communicate inclusivity to travelers
- Opportunities to share best practices, case studies, and success stories across the coalition and through CTO’s channels
- Educational workshops, trainings, and access to DEIA toolkits tailored to tourism stakeholders
How to Join
Joining the Inclusivity Travel Coalition is simple and free.
- Complete the short Join the Inclusivity in Travel Coalition application form.
- Commit to supporting DEIA principles and participating in coalition activities.
Have questions before you apply? Contact CTO team member Kaiti Jacobson at [email protected] for more information.