Pikes Peak Wonders

These communities are characterized by their resilience, strong connection to their natural surroundings, proud cultures, and shared heritage. Despite its natural and cultural wealth, the region faces challenges such as limited tourism management capacity and resources, lack of local understanding and appreciation for the tourism industry, seasonal economic fluctuations, high cost of living, and endangered wildlife. To address these issues, this Destination Stewardship Strategic Plan focuses on fostering collaboration and improving communication among tourism partners and stakeholders, developing and promoting low-impact and accessible experiences, advocating for industry workforce and community needs, and educating and empowering visitors to support stewardship.

The destination stewardship priorities identified through stakeholder consultations for this region include:

1. Foster Regional Collaboration and Strengthen DMOs

2. Enhance Community Awareness and Engagement in Tourism
3. Expand Regional Collaborative Outdoor Management
4. Support Wildlife and Biodiversity Conservation
5. Develop and Promote Low-Impact and Regenerative Travel Experiences
6. Improve Accessibility Communications and Infrastructure
7. Prioritize Community Placemaking and the Arts
8. Enhance Cultural Heritage Organizations and Offerings
9. Advance Agritourism Development and Promotion
10. Increase Sustainable Transportation and Parking Infrastructure
11. Bolster Local Tourism Workforce

Tourism Assets and Infrastructure

• Commercial Airports: Colorado Springs Airport, Pueblo Memorial Airport
• Scenic and Historic Byways: Collegiate Peaks, Gold Belt, Frontier Pathways
• National Public Lands (parks/historic sites): Arkansas Headwaters Recreation Area, Browns Canyon National Monument, Collegiate Peaks Wilderness Area, Florissant Fossil Beds National Monument, Garden of the Gods, Pikes Peak – America’s Mountain, Pike National Forest, Royal Gorge Bridge and Park, San Isabel National Forest
• Main Streets: Victor (official); Buena Vista, Cañon City, Colorado Springs (Old Colorado City), Florence, Monument, Woodland Park (affiliates)
• Creative Districts: Manitou Springs Creative District, Downtown Colorado Springs Creative District, Pueblo Creative Corridor, Salida Creative District
• State Parks: Cheyenne Mountain State Park, Lake Pueblo State Park, Mueller State Park, Eleven Mile State Park
• Wildlife Preserves: Arkansas River Headwaters Area, Beaver Creek State Wildlife Area, Douglas Land Conservancy areas, Fountain Creek Nature Center, Palmer Land Conservancy, The Nature Conservancy’s Aiken Canyon Preserve

Economic Impacts of Tourism in 2023

• Visitor Spending: $2.9B
• Other Travel Spending: $157.4M
• Total Travel Spending: $3.0B
• Travel Industry Earnings: $926.4M
• Employment: 26,500 jobs
• Local Tax: $106.6M
• State Tax: $81.8M
• Total Tax: $188.4M

The Economic Impact of Travel in Colorado / 2023p / Prepared by Dean Runyan Associates

Destination Stewardship Partners

The Pikes Peak Wonders region is supported by various organizations and initiatives dedicated to destination stewardship. Given its vast geography and varied communities, these efforts are primarily community or county-focused rather than region-wide. Tourism coordination also operates on a municipality or county level due to funding constraints. However, most organizations face challenges with limited capacity and resources for destination stewardship initiatives. For a detailed list of Destination Stewardship Partners, please refer to Annex 2.

Strategic Planning Process

The destination stewardship strategic planning process for the Pikes Peak Wonders region involved extensive consultations with stakeholders to understand their perspectives and priorities, garner broad-based support, and align the plan with their needs and expectations. This was accomplished through a series of in-person workshops, interviews, webinars, and surveys conducted from July 2023 through June 2024. Stakeholders actively participated and contributed to the development of the regional plan through these engagement methods:

July – September 2023: Introductory Meetings

During this initial phase, an introductory webinar was conducted in each region to introduce the destination stewardship strategic planning initiative and engage participants in identifying the key priorities throughout the state.

September – October 2023: Regional Workshops

Regional workshops were held in Colorado Springs and Pueblo to gather further input on priority issues and potential solutions.

August – November 2023: Stakeholder Interviews

Through one-on-one conversations, the regional facilitator delved deeper into the priority issues to understand the root causes, the current efforts to address them, and future opportunities.

December 2023: Stakeholder Survey

An online survey was offered to tourism stakeholders and community members to raise awareness of the strategic planning process, enabling broader participation and gathering additional input on priorities and opportunities for the future of tourism.

April 2024: Regional Presentation and Roadshow

A regional presentation was held in Cripple Creek, accompanied by a “roadshow” featuring a series of focused discussions and meetings. These meetings provided an overview of the draft statewide strategy and attendees discussed region-specific strategies and priorities to be included in the draft plan.

June 2024: Public Feedback Process

The draft plan was made available online, allowing stakeholders the opportunity to provide comments and suggestions before it was finalized.

Key Metrics:

• 21 individual stakeholder interviews
• 85 attendees across three workshops
• 51 individuals consulted during roadshow meetings

Acknowledgments

The development of a Destination Stewardship Strategic Plan for the Pikes Peak Wonders travel region was a collective undertaking of over 200 stakeholders throughout the region. We express our profound appreciation to all individuals who played a pivotal role, including representatives from government agencies, destination management/marketing organization (DMO) partners, industry associations, tourism stakeholders, and residents. Through virtual meetings, workshops, interviews, and surveys, you generously shared your expertise, perspectives, and vision, shaping a comprehensive strategy that reflects our collective aspirations for destination stewardship. Special recognition is also extended to the members of the Destination Stewardship Council (DSC), whose guidance and leadership steered the process with wisdom and foresight.

The Colorado Tourism Office (CTO) also extends our gratitude to Solimar International and their team of regional consultants for facilitating the development of the Colorado Destination Stewardship Strategic Plan and eight Regional Plans. Their dedication and expertise were instrumental in guiding us through a comprehensive and inclusive stakeholder consultation process, resulting in a plan reflective of the perspectives and voices of stakeholders.

Solimar International Team

• Beth Wright, Pikes Peak Wonders Regional Facilitator
• Chris Seek, Team Leader
• Natalie Sellier, Project Manager

The development of the regional Destination Stewardship Strategic Plans was made possible through the generous grant funding of the Coronavirus State and Local Fiscal Recovery Funds.

Annex 2: Destination Stewardship Partners

Government Agencies

Colorado is fortunate to have millions of acres of public lands, an abundance of which can be found in the Pikes Peak Wonders region. The following state and federal land management agencies are leading efforts to protect natural and cultural resources and encourage responsible recreation on public lands.

• Bureau of Land Management
• Colorado Parks and Wildlife
• National Park Service (Florissant Fossil Beds National Monument)
• U.S. Forest Service (Pike National Forest, San Isabel National Forest)
• State Park Services (Cheyenne Mountain State Park, Arkansas Headwaters Recreation Area, Mueller State Park, Lake Pueblo State Park)

Regional Municipalities and Counties

The Pikes Peak Wonders travel region is comprised of the following cities and counties:

• Cities: Buena Vista, Black Forest, Cañon City, Cascade, Chipita Park, Colorado City, Colorado Springs, Cotopaxi, Cripple Creek, Deckers, Divide, Falcon, Florence, Fort Carson, Fountain, Green Mountain Falls, Howard, Lake George, Larkspur, Manitou Springs, Monarch, Monument, Nathrop, Palmer Lake, Penrose, Peyton, Pitkin, Poncha Springs, Pueblo, Pueblo West, Rye, Salida, Silver Cliff, Twin Lakes, Victor, Westcliffe, Woodland Park, and US Air Force Academy
• Counties: Chaffee, Custer, Douglas, El Paso, Fremont, Gunnison, Lake, Park, Pueblo, Teller

Colorado Outdoor Regional Partnerships Initiative

The Pikes Peak Outdoor Recreation Alliance (PPORA) is the sole CPW Working Group in the Pikes Peak Wonders region and works in El Paso, Teller, and Fremont Counties. PPORA works closely with other local and county level organizations with similar missions and priorities to support collaboration between tourism, outdoor recreation, conservation, business and community stakeholders to support local communities and preserve nature ecosystems through tourism and destination stewardship.

Other Regional Associations, Alliances and Coalitions

In addition to numerous organizations working on tourism management and destination stewardship in the region, several regional alliances and coalitions are dedicated to addressing challenges and developing shared solutions.

• Colorado Springs Downtown Partnership enhances the vibrancy of downtown Colorado Springs through events, economic development, and advocacy for businesses and residents.
• Envision Chaffee County collaborates on community planning and sustainability initiatives, promoting responsible growth and natural resource stewardship in Chaffee County and in partnership with neighboring counties of Gunnison and Lake Counties.
• Pikes Peak Regional Attractions collaborates to promote and enhance visitor experiences at attractions in the Pikes Peak region.
• Pikes Peak Area Council of Governments supports regional planning and community development initiatives, fostering collaboration among local governments.
• Royal Gorge Chamber Alliance supports businesses and tourism in the Royal Gorge region through advocacy, networking, and economic development initiatives.
• Southern Colorado Equality Alliance advocates for LGBTQ+ rights and equality in Southern Colorado, promoting inclusivity and community support.
• Trails and Open Space Coalition advocates for trails and open space preservation, promoting outdoor recreation and conservation.
• Trails Preservation Alliance works to preserve access to motorized and non-motorized trails, supporting outdoor recreation and land stewardship.

DMOs and Local Tourism-Related Organizations

The Pikes Peak Wonders region boasts a diverse array of organizations and initiatives focused on advancing destination stewardship. Many of these organizations work locally and often partner with municipal governments. This list is not exhaustive, as numerous emerging efforts involve collaboration among multiple DMOs, local and county governments, state and federal land managers, and other non-profit organizations.

The following DMOs, Chambers of Commerce and Byways work to promote destinations within the Pikes Peak Wonders region. These organizations are at varying stages of incorporating sustainability and responsible visitor management in their communications, outreach efforts, and business practices.

Arkansas Headwaters Recreation Area manages public lands along the Arkansas River, offering recreational opportunities such as fishing, rafting, and camping, balancing recreation with resource protection, ensuring sustainable tourism and conservation of natural habitats.

Browns Canyon National Monument protects scenic landscapes and offers outdoor activities such as hiking and whitewater rafting on the Arkansas River through the conservation of the area’s natural beauty and biodiversity while promoting sustainable outdoor recreation.

Buena Vista Area Chamber of Commerce promotes local businesses and tourism through advocacy, partnerships, and community events. Their mission includes fostering economic growth and sustainable tourism practices that benefit the local community and environment.

Chaffee County Visitors Bureau works to sustainably manage tourism growth and create economic opportunities for tourism-related businesses.

Cheyenne Mountain State Park provides hiking, wildlife viewing, and educational programs in a natural setting overlooking Colorado Springs.

City of Colorado Springs Parks, Recreation and Cultural Services manages parks and cultural sites, promoting outdoor recreation, cultural heritage, and sustainable tourism.

City of Cripple Creek Heritage Tourism Department educates the public on the history of the Cripple Creek area, directs visitors to local attractions, businesses, and casinos, and monitors center productivity.

City of Woodland Park collects and administers the city’s lodging tax revenue, provides visitor information and education resources.

Collegiate Peaks Scenic Byway/Chaffee County Heritage Area Advisory Board fosters tourism and preservation efforts through sustainable practices and educational outreach along the scenic beauty and cultural heritage along the Collegiate Peaks Scenic Byway.

Collegiate Peaks Wilderness Area preserves rugged mountain landscapes and provides opportunities for hiking, backpacking, and wildlife observation and promotes responsible outdoor recreation.

Colorado Springs Airport provides convenient and efficient air travel services, enhancing connectivity and supporting economic growth in Colorado Springs.

Creative Alliance Manitou Springs/Manitou Springs Creative District fosters creativity and economic vitality through arts initiatives and cultural events in Manitou Springs.

Custer County Tourism Board oversees tourism lodging taxes and is responsible for developing and implementing a plan to market and promote tourism for Custer County.

Dark Skies of the Wet Mountain Valley promotes awareness and protection of dark skies through education and advocacy, enhancing stargazing opportunities and sustainable tourism practices.

Divide Chamber of Commerce fosters business development and community relations in Divide through leadership and economic initiatives, including supporting local tourism and sustainable economic growth.

Downtown Colorado Springs Creative District supports artistic and cultural initiatives to enrich the downtown area, attracting visitors and supporting local businesses.

Fountain Valley Chamber of Commerce supports economic growth and community development in Fountain Valley through business advocacy and partnerships.

Fremont County Tourism Council allocates lodging tax dollars collected in Fremont County to increase visitors to the area, promoting sustainable tourism and contributing to local economic development.

Gold Belt Tour Scenic and Historic Byway Association preserves and promotes historic sites and scenic drives along the Gold Belt Tour.

Greater Pueblo Chamber of Commerce supports business growth and economic vitality in Pueblo through advocacy, networking, and community engagement.

Greater Woodland Park Chamber of Commerce promotes business growth and tourism in Woodland Park through advocacy, events, and community engagement. Their work includes providing visitors with trip planning information and promoting responsible visitor experiences.

Historic Arkansas Riverwalk of Pueblo Authority manages and promotes the Riverwalk as a cultural and recreational hub in downtown Pueblo, supporting tourism and community events, enhancing local cultural engagement.

Lake Pueblo State Park offers water-based recreation and camping opportunities in Pueblo County. Their mission supports tourism and outdoor enjoyment while promoting environmental conservation.

Larkspur Area Chamber of Commerce promotes local businesses and tourism in Larkspur through community events and economic development initiatives.

Latino Chamber of Commerce Pueblo supports Latino-owned businesses and economic development in Pueblo through advocacy and networking opportunities, promoting inclusive economic growth and sustainable community development.

Manitou Springs Chamber of Commerce, Visitors Bureau & Office of Economic Development provides visitor information to guide activities and promotes experiences, attractions and responsible visitation and recreation principles to visitors.

Monarch Mountain provides skiing and outdoor recreation in the San Isabel National Forest, contributing to tourism and winter sports in Chaffee County through sustainable practices.

Mueller State Park offers camping, hiking, and wildlife viewing in Teller County. Their mission preserves natural habitats and promotes outdoor recreation, enhancing sustainable tourism.

Pikes Peak- America’s Mountain manages access to Pikes Peak, promoting tourism and outdoor recreation while preserving natural and cultural resources. Their mission supports sustainable tourism and environmental stewardship.

Royal Gorge Bridge and Park offers breathtaking scenic views and adventure activities, supporting tourism through unique visitor experiences.

Salida Chamber of Commerce promotes local businesses and tourism in Salida through events, advocacy, and economic strategies, fostering community development.

Tri-Lakes Chamber of Commerce, Economic Development and Visitor Center supports business growth and community enhancement in the Tri-Lakes area through leadership and economic initiatives.

Visit Colorado Springs inspires travel through marketing and educating visitors about sustainable and accessible experiences, promoting responsible tourism.

Visit Leadville-Twin Lakes leads tourism marketing and management for Leadville and Twin Lakes, enhancing visitor experiences and supporting local businesses.

Visit Pueblo Convention & Visitors Bureau promotes visitor experiences and services for the City of Pueblo and surrounding areas, supporting tourism and economic development.

Woodland Park Tourism Alliance collaborates to promote tourism and outdoor recreation in Woodland Park, enhancing visitor experiences and economic vitality.

NGOs, Academia and Community Entities

Below is a list of other groups, organizations and entities in the Pikes Peak Wonders travel region currently engaged in resource stewardship at a community or county level. It is important to note there are many other public and private sector individuals and organizations supporting the work of the listed entities as well as championing other initiatives.

• Beckwith Ranch
• Colorado College
• Colorado State University Extension in Chaffee County
• Colorado State University Pueblo
• Douglas Land Conservancy
• El Paso County Conservation District
• Friends of Lake County
• Garden of the Gods Visitor and Nature Center
• Great Outdoors Colorado
• La Veta Trails
• Mile High Youth Corp
• Palmer Land Conservancy
• Pikes Peak Small Business Development Center
• Pikes Peak State College
• Pikes Peak Workforce Development Board
• Prairie Rose Development
• Pueblo Arts Alliance/Creative Corridor
• Pueblo Community College
• Teller County Farmers Market Association
• United States Air Force Academy Visitor Center
• Victor Main Street Program